Eric Williams Eric Williams

Reinventing Retail for a Post COVID World webinar with RPG’s EVP Ellen Friedman

I am so excited to collaborate with Kelly Kovack from Beauty Matter and join Adam Levene from HERO and Larry Berman from Arcade Beauty for this discussion on reinventing retail.

Retail is not dead. The recent crisis has been an accelerant for much-needed change but the physical store and the ability to see, smell, feel, and touch things remains a vital touchpoint in consumer’s path to purchase. As brick-and-morter slowly reopens the short-term challenge lies in making consumers feel safe. The long-term opportunity is enhancing the shopper’s expereince by merging the physical and digital creating a data-informed frictionless expereince. Our panel has been at the forefront of innovating the reinvention of retail.

Listen on demand by going here and registering.

Read More