Blushington Makeup & Beauty Lounge, the premier makeup destination, opened its second New York City location at 1195 Lexington in the heart of the Upper East Side.
RPG was enlisted to reimagine the store experience and atmosphere, as well as build the salon from the ground up. RPG paired Art Deco detailing with modern lines, a chic blush interior and touches of coral and warm grey. Walls are decorated with signature compact mirrors to create a backdrop for artists’ and clients’ best social media moments. The integration of retail products and services throughout the lounge position Blushington as a brand new concept in the beauty category. Products are displayed and tested from surrounding floor fixtures, encouraging exploration of a curated range of artistry and niche brands. RPG’s new, innovative open sell system allows for complete product and planogramming flexibility.
The environment showcases an elegant, modern and glamorous lifestyle aesthetic. Natasha Cornstein, Blushington’s CEO, notes, “The RPG team did an excellent job of designing and building the brand’s first retail flagship, representing an evolution of Blushington from a service destination to a fully integrated retail and services experience.” The newly designed flagship houses the signature services Blushington Makeup & Beauty Lounge is known for.