RPG partnered with Walgreens to design and manufacture their most ambitious masstige launch of the year. We designed, engineered and manufactured over 4000 merchandising fixtures that featured two new brands for Walgreens; Colour Prevails by Nonie Creme and Circa represented by Eva Mendez. To adapt to the various store plans, RPG developed four different display fixture configurations with a store getting either a large free-standing gondola, a floor stand, end-cap, or in-line fixture.
In addition to partnering with Walgreens on the merchandising fixtures, RPG, teamed up with TPR and Nonie Creme to design and develop the full Colour Prevails product line. We worked with Nonie to hone the brand concept, and conceptualized the packaging vision for all 150+ SKUs. This innovative brand has experienced great success in store and is a shinning example of RPG’s extensive design and manufacturing capabilities.