RPG Gives CARGO Cosmetics A Fresh New Look

RPG collaborated with Cargo Cosmetics to embark on the exciting journey of a complete re-branding. RPG delivered a new look and logo with inspired packaging that depicts adventure and worldliness through intricate landscape designs. Fashionably feminine outer packaging captures CARGO’s brand heritage of travel, exploration, creativity and self-expression and supports the new sleek and sophisticated primary packaging, also designed by RPG. The re-pack will feature a new name for the signature high definition collection formerly known as blu-ray™. Now, consumers can more easily identify the key benefits of CARGO_HD to create a flawless complexion.

RPG also designed CARGO’s international campaign for print, in-store retail displays, fixtures, and social media. The campaign features illustrations of Chloe, the consummate Cargo girl, and her adventures around the world.

Brian Robinson, President of TPR Holdings LLC which acquired CARGO in 2012, comments, “We chose RPG to help us expand a brand which we see to be extremely innovative and unique. Giving the brand a makeover is the latest facet of this development. RPG’s brand expertise has allowed us to visually communicate the CARGO brand DNA with a look that is relatable and appealing to our target consumer.”

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