RPG Designs, Develops and Manufactures “Hollywood Glam” for CEW Beauty Awards Product Demonstration

RPG was proud to co-sponsor the CEW (Cosmetic Executive Women) Beauty Awards Product Demonstration on March 7th, 2012. Utilizing the expertise gained through years of “building the retail experience,” RPG built a “Hollywood Glam” affair complete with Coca Cola in glass bottles, buttered popcorn and a classic cinema montage. RPG’s EVP, Ellen Friedman, commented: “With thousands of beauty experts experiencing the best new products of 2011—this is one of the most energetic and anticipated events of the year in the beauty industry.” The RPG space came to vintage-lovely life with a pair of white chaise lounges, chrome bar cart, mirrored gold table and of course—a red carpet.

RPG has been a co-sponsor of the event for more than ten years. With updated logos for both CEW and RPG, a return to the glamour of an awards ceremony was in order. Event attendees were greeted with images of Audrey Hepburn, Grace Kelly and Fred Astaire. Lounges were furnished with plush red velvet couches, red roses, white plumes of ostrich feathers and retro-inspired decanter centerpieces. Rich Turkish carpets helped to set the scene for an enchanting evening of beauty.

The Product Demo event was host to over 620 beauty products representing over 300 brands. Voting for the various categories opened on February 29th and will continue through March 21st. 140 finalists will be chosen across 29 categories, with Nail being newly added. The winners will be announced at the awards ceremony luncheon on May 18th, 2012.