RPG Builds First US Shop-in-Shop for Mon Purse

Every woman should shop for a bag she truly loves in an environment she truly loves. Designed in partnership with Prop Studios and manufactured by RPG, Mon Purse launched their first US shop-in-shop in Bloomingdales’ flagship in December 2016. Mon Purse offers one-of-a-kind, fully customizable handbags and other luxury leather goods. Designed by you and made in Europe, Mon Purse bags are crafted with the finest European leather and are available in countless design combinations.

Just one year after its debut in Australia, Mon Purse offers customers both a digital experience through MonPurse.com and – for the first time ever in the US – a live in-store customization experience. The shop-in-shop features both seasonal ready-to-buy pieces which can be monogrammed on-site, along with fully customizable bags through Mon Purse’s 3D bag builder technology. The launch in Bloomingdales provides a unique omni-channel retail experience, allowing customers to touch and feel the materials as they appear through the 3D bag builder. Large format touch screens enable customers to order custom pieces online, and onsite monogramming offers instant gratification by allowing shoppers to customize and enjoy their bags immediately, creating a fully immersive Mon Purse journey.

The shop is manufactured in a variety of finishes including lacquered wood, metal, and marble to complement Mon Purse’s unique brand identity. According to Lana Hopkins, Mon Purse’s CEO, “RPG did a great job in creating magic in NYC.”

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