RPG & Benjamin Moore Paint The Town Red

Benjamin Moore selected RPG to design, produce and build an art installation to display the brand’s vast selection of over 3,000 paint colors in Manhattan’s D&D Building.  RPG created a display where art meets function, with “floating” paint chips that accurately tell a color story while making paint selection easy and experiential for the designers and decorators who visit the showroom each day.  The installation captures the premium essence of the Benjamin Moore brand and also addresses the practical needs of a paint chip display, with plenty of storage and effortless updates.

Benjamin Moore retail display by RPG