Urban Decay

Urban Decay Macy's Shop in Shop

Project Summary

Hot and trendsetting Urban Decay cosmetics approached RPG to design and manufacture an innovative shop-in-shop to showcase its edgy and energized brand in Macy’s. Using lacquered paint, fabric upholstery, custom purple tinted glass, acrylic, and bold metal details, RPG created a dynamic environment that captures Urban Decay’s unconventional, downtown sophistication. The color palettes act as modern art that flanks illuminated light boxes while the space offers multiple opportunities – on both walls and counters – for customers to experiment and engage with the products.