Ray-Ban Shop at Bloomingdales

Shop - Ray ban Store at Bloomingdales

Project Summary

Cutting-edge. Contemporary. Two words that describe the iconic style of Ray-Ban Sunglasses and our concept for their boutique at Bloomingdale’s flagship store in New York City.

For this innovative display, we are the first to utilize LED electronic tickers as a design element. These vertically installed scrolling signs act as column borders and display names for each frame category. Fast paced and unexpected, these signs can be updated and the speed, color and copy can be modified.

Adding to the design is a polarized video display, mirrors, power-coated steel and an illuminated clear acrylic backdrop that bring the style of the lenses boldly to the forefront.