Maidenform

Maidenform Retail Environment by RPG

Project Summary

This year, Maidenform celebrates its 90th birthday and very first flagship store, fully designed, developed and built by the team at RPG. Located in sunny – and now very shapely – Florida, Maidenform’s signature retail environment expertly captures the feminine essence and confident spirit of the brand.

Inspired by a woman’s vision of her dream walk-in closet, RPG selected the perfect touches to create a highly functional yet warm, feminine environment. We incorporated clean lines and modern, crisp materials in soft white with bursts of Maidenform’s signature pink. Slat wall offers complete flexibility and modularity of product and signage, including whimsical, contemporary graphic vignettes. Rich, elegant and highly durable flooring alternates matte and gloss to beautifully highlight the product. Strategically placed free-standing fixtures draw attention to seasonal styles and key collections.

RPG proudly partners with Maidenform, a brand that has been supporting women for 90 years!