Macy’s Eyewear Shop, Union Square San Francisco
For Macy’s Union Square in San Francisco, RPG designed and built a comprehensive retail environment that brings focus and function to the retailer’s vast assortment of eyewear. Perimeter displays are well lit and easy to navigate with clear brand signage. Utilizing birch wood veneer, acrylic, glass and stainless steel hardware, RPG constructed freestanding display cases, fixtures and towers to showcase Macy’s large collection of designer merchandise in various and interesting ways. Subtle use of graphics and logos against a neutral background, along with multiple mirrored surfaces throughout the space provide a comfortable and easy environment to encourage trial and purchase.