L’Oreal Beverly Hills Store

RPG's in-store display for L'Oreal's Beverly Hills Store

Project Summary

In the heart of Beverly Hills, RPG designed and built a sleek and modern retail environment for international cosmetic and beauty giant, L’Oreal Cosmetics. RPG brought the L’Oreal brand to a new level of sophistication and interaction with custom lacquer and corian fixtures, illuminated bold graphics and a custom structured entry and ceiling halo. The products were presented to the consumer by category and the store was created to provide a sense of play and discovery that was not present in mass distribution.