Duane Reade

Project Summary

Proving its commitment to providing its customers with higher quality skincare products and services, drugstore retailing giant Duane Reade called upon RPG to help them in their makeover of their beauty department. RPG worked collectively with four amazing European pharmacy brands Lierac, La Roche Posay, Vichy and Avene to create a new upscale experience and way of shopping in the traditional American drugstore. With the new Skin Wellness Center located within remodeled stores, RPG created a visually striking collection of locking floor cabinets that illuminated the products. The entire set was anchored with a consultation area and video to further capture the consumer’s attention.