Carol’s Daughter New Jersey

Carol’s Daughter New Jersey

Project Summary

A leader of ethnic beauty, Carol’s Daughter came to RPG to create a full retail environment that reflects their mission to fulfill the beauty needs of all women by creating high–quality hair, body and skincare products made with natural ingredients. RPG rose to the challenge to design a store that used recycled material, that reinforced the trial of the product and that organized the product while still providing a sense of discovery and interactivity. Using stained bamboo and glass fixtures along with natural river stones, illuminated light boxes and a ceramic floor, RPG created an enticing and warm, nature –inspired escape for customers to experience the brand.