Bluemercury Store Design and Fixture Program

Project Summary

RPG designed, developed and manufactured retail beauty shop-in-shops and freestanding stores for Bluemercury. The goal was to modernize Bluemercury’s unique brand heritage while affirming the philosophy of “beauty in real life” services and quality. 

RPG created an easy and inviting shopping experience that encourages interaction and discovery. Specific elements include various sizes of wall units, bureaus, cash wraps, back wraps, makeup tables, rosie tables, impulse grab-and-go units and spa lockers.