Crocs approached RPG to develop a retail in-store solution to dress up to an existing wire rack merchandiser that was currently in wide distribution. RPG worked closely with the Crocs Marketing Team to develop a kit that would add prominent branding, visual interest, product information and space to highlight the shoe and view it at different angles. The kit needed to be easy to assemble at the store level.
- Custom injection Molded Styrene Product Shelves and Base, with Sintra Graphic Panels
- Distributed to over 1,000 retailers throughout North America