Charlotte Russe Beauty Fixture

Project Summary

Charlotte Russe is a clothing retail chain store in the United States. The clothing and accessories in the stores are targeted for women in their teens and twenties. RPG partnered with Charlotte Russe as they expanded their product mix in 2018, to include a full line of cosmetics and fragrances. 

RPG designed, developed and manufactured a featured free-standing beauty concept that maximized the product mix and allowed for launch and trend highlights while creating a sense of discovery, interactivity, social excitement and increased brand loyalty and market basket. The unit, manufactured in China, allows for testing and open-sell purchasing of the entire line of cosmetics and fragrances with mirrors, supplies and trash readily available.