Borghese Full Line Tester Display

Project Summary

RPG designed and manufactured a full line tester display for the reinvention of the Borghese Skin Care Line. The goal was to reinforce the unique positioning of Borghese with a contemporary approach to the rich history of the Italian spa culture.  The display speaks to a youthful customer while celebrating the House of Borghese – a brand equity built over the course of centuries.

The modular display was manufactured with fabricated acrylic, a carrara marble laminate, updateable graphic holders and a gold brushed extrusion. The central display position included a pull-out drawer for sheet masks and provide a highlighted platform for the Fango line with focus on the mud masks – a product that was pioneered and perfected by Borghese.