Ulta Philosophy Foundation Temporary Display

Ulta Philosophy Foundation Temporary Retail Display

Project Summary

To introduce and garner excitement for the launch of Philosophy’s new line of foundations, while creating an opportunity for impulse purchase, RPG designed a temporary merchandiser display to live on promotional tables at Ulta. The display holds four live testers and merchandises a limited range of sellable product, yet introduces the entire line.

The temporary, yet structural display is comprised of board, wrapped with printed graphics. The use of clear acrylic on the surface of the unit as a graphic lens and product template for perfect placement creates an upscale look despite the temporary nature of the display. Product wells behind the testers provide an opportunity to merchandise eight products, while the full shade range is illustrated graphically on the display.