“glowhaus” in Bloomingdale’s

Project Summary

In collaboration with Bloomingdale’s, RPG designed, engineered, manufactured and installed a new beauty space targeted to the millennial shopper. The new beauty shops ranging from 400-600 sq. feet are strategically placed and house over 30 skin and beauty brands with over 800 products.

With large lightboxes and video, playful tester displays with open-sell merchandise as well as play stations and grab and go units, this fresh environment provides space for the consumer to shop, discover and play. The ‘glowhaus’ environment encourages a cross-shopping experience and introduces trends and exciting new brands to discover. The environment will provide a new experience for a discerning shopper craving a more interactive in-store experience and unique brands.