Benefit Cosmetics: the POREfessional

Benefit Cosmetics: the POREfessional

Project Summary

The Benefit Cosmetics cult product, The Porefessional, was expertly launched with an RPG counter tester and merchandiser display that features a secret agent and her well-stocked briefcase. The product miraculously and quickly minimizes the appearance of pores & fine lines for smoother-than-smooth skin and is presented to the consumer in classic Benefit tongue-and-cheek design and humor.

Design materials include:

  • Custom color vacuum form briefcase
  • Custom color template and header
  • Styrene die cut and mounted header
  • Custom silk screen