Project Summary

RPG worked with Target and Amazon-Kindle to launch Amazon’s first retail product offering ever. The display provided a classic design at a user-friendly angle and a durable solution that would prevent theft and damage while allowing interactivity and easy product change-out for future Kindle product offerings. During the launch and over three year period in the marketplace, the product was changed out three times flawlessly at the in-store level.

  • Powder Coated Metal with Product Puck System, Retractable Pull Box and Custom Locking Anti-Theft Device.