Project Summary

Justin Bieber, Girlfriend Fragrance Counter Tester

The counter tester features print campaign images from Girlfriend launch framed by gold banding. The custom purple and gold-coated halo feature the tester bottle on its ‘floating’ riser—projecting the fragrance for easy customer access. The on-counter unit was designed, developed and manufactured by RPG in partnership with Give Back Brands.

Justin Bieber, Girlfriend Fragrance Floor Stand

The structural white wood tower is fashioned after an actual stage and serves as a great backdrop for fans to take pictures with a life-size cutout of Justin Bieber. Custom printed bands encircled the base to mirror the design of the fragrance bottle. Shelves open in two different directions to allow for 360 degrees of merchandising of the fragrance packaging and incorporation of the print campaign images. The floor stand was designed and built by RPG in partnership with Give Back Brands.