CEW Product Demo 2016 – RPG “Gets Lucky”

On February 24, 2016 the top beauty influencers gathered in New York City for the annual CEW (Cosmetic Executive Women) Beauty Insider Product Demonstration. 2,735 beauty insiders, including 38 beauty editors, lined up for this year’s event to experience and sample the most innovative products the industry has to offer. Insiders explored over 700 exhibitors in preparation of casting their votes for the upcoming CEW Awards. The awards luncheon in May will announce the winners that have debuted the most inventive products across 37 categories including skin care, cosmetics, hair care, styling products, fragrance, and so much more.

RPG, a key sponsor and designer of the event for over fifteen years, brought “lady luck” as its date for this year’s demo. Inspired by the classic glamour and games of Las Vegas, RPG invited insiders to step up to spin an interactive wheel for their chance to “Get Lucky”. Prizes included signature RPG chocolates, scratch off lottery tickets, and  full face makeup applications from Blushington.

Guests were then welcomed for complimentary lash applications and makeup touch-ups from expert Blushington makeup artists so they could “Get Pretty” for RPG’s neon wall. The Instagram-worthy wall included custom neon signs that asked insiders to “leave their beauty mark”, pose with “curl’s best friend”, and send a “kiss-kiss” to the camera.