COVID-19 has forever changed the shopping experience. Shopping on-line has temporarily fulfilled our appetite for purchasing, but consumers want to test, try, engage, and buy in real life. In order to maintain a safe shopping environment, government guidelines require a re-invention of retail norms. Clearly, this includes mandatory protocols and...

The retailer is unleashing a prestige-inspired model in its lower-priced category. By Ellen Thomas/WWD on March 23, 2018 (Photo by Joshua Scott) Ulta Beauty is upping its mass game. The retailer has bolstered the mass side of its business over the past few months. It has added both in-store and online a slew of color-cosmetics...