Project Summary Eric Buterbaugh is a Los Angeles based lifestyle brand with a focus on florals, fragrance, and candles. Over the top yet tasteful, glamourous yet refined, Eric Buterbaugh is a portfolio of brands rooted in heritage, loved by celebrity, and crafted by way of floral obsession. As Saks is evolving the way customers shop and...

RPG created an entirely new and innovative pop-up retail fragrance experience for Macy's Herald Square, the World’s largest department store. Macy’s selected RPG to design and build Scent Event, an interactive and dynamic consumer focused in-store  fragrance experience in collaboration with The Fragrance Foundation and four leading fragrances...

RPG is proud to be an ongoing sponsor and the design team behind one of the most coveted beauty events of the year in NYC! On March 11, more than 2,200 beauty insiders lined up to attend the CEW (Cosmetic Executive Women) Insiders' Choice Beauty Awards Product Demonstration. The 3 hour frenzy is designed to have the press and members of CEW...

Retail Display by RPG - Nicki Minaj launches her new fragrance with displays by RPG

RPG is so excited to have partnered in the launch of Nicki Minaj's first fragrance PINK FRIDAY. Our valued alliance with both Elizabeth Arden and Give Backs Brands continues to net great results for all parties. Extraordinary counter displays feature a custom-designed leopard, inspired by Nicki’s Roman Reload video. The units project Nicki’s...

Justin Bieber Apollo Theater Concert

Working on Justin Bieber’s second fragrance has been quite the exciting venture. I’ve loved the energy and youth-culture floating around the office. On top of it all, I had the privilege of attending Justin Bieber’s private concert at The Apollo Theater on June 18, 2012. Along with three of my children, I was treated to an up-close and...

If he was our boyfriend, we’d never let him go. RPG was thrilled to embrace Bieber Fever and partner with Give Back Brands and Elizabeth Arden on the visual displays and retail environments for Justin Bieber’s new fragrance, Girlfriend. Here at RPG, life-size cutouts kept us company as we worked with the talented team of savvy marketers to...